The New MikMak Campaign Allows Users to Buy Items Via Social Stories
Riley von Niessen — April 27, 2017 — Marketing
References: youtube & techcrunch
Recently, a new MikMak campaign was created to help retailers take advantage of the story features that are available on Instagram and Snapchat.
Unlike others who have been using the social apps to their advantage by prompting users to swipe up if they'd like to be redirected to a purchasing page, the new MikMak campaign takes advantage of a product called Attach. As the CEO of MikMak claims, consumers who have to swipe up on stories to buy are less likely to stay on a purchasing page, as they generally look at stories for entertainment purposes.
By adapting this feature to allow consumers to swipe up to access catchy infomercials instead, the new MikMak Attach campaign ensures that they're entertained while also giving them the opportunity to conveniently purchase products.
Unlike others who have been using the social apps to their advantage by prompting users to swipe up if they'd like to be redirected to a purchasing page, the new MikMak campaign takes advantage of a product called Attach. As the CEO of MikMak claims, consumers who have to swipe up on stories to buy are less likely to stay on a purchasing page, as they generally look at stories for entertainment purposes.
By adapting this feature to allow consumers to swipe up to access catchy infomercials instead, the new MikMak Attach campaign ensures that they're entertained while also giving them the opportunity to conveniently purchase products.
Trend Themes
1. Use of Story Features - The trend of using story features on social media platforms like Instagram and Snapchat to engage consumers and drive sales.
2. Redirecting Swipe Up to Infomercials - The trend of redirecting swipe up actions on stories to access catchy infomercials that entertain consumers while providing an opportunity to make convenient purchases.
3. Enhancing Purchase Experience - The trend of finding innovative ways to enhance the purchase experience through engaging content and seamless transactions on social media platforms.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the use of story features and infomercials to create a more interactive and convenient shopping experience for customers.
2. Digital Marketing - The digital marketing industry can explore the opportunity of utilizing story features on social media to capture consumers' attention and drive conversions through entertaining infomercials.
3. Advertising and Promotion - The advertising and promotion industry can adopt the practice of redirecting swipe up actions to infomercials to create engaging content and increase conversions for brands and retailers.
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