The Fitbit Ionic and Versa Watches Include Female Health Tracking
References: techcrunch
Fitness trackers and wearables regularly monitor things like sleep and exercise, but Fitbit is looking to expand the specificities of its products with a slew of female health tracking features. The most notable of those is a menstruation-tracking app that uses a combination of user input and passive tracking to help women keep tabs on their cycles.
The app tracks lots of information related to menstruation. Of course, it includes information related directly to ovulation, including when in the calendar ovulation should be happening. Beyond that, the app lets women input information related to their periods themselves, such as the degree of the flow (from spotty to heavy), the qualities of the fluids discharged, and any conditions associated with the period, like cramps, tender breasts, or acne.
The app tracks lots of information related to menstruation. Of course, it includes information related directly to ovulation, including when in the calendar ovulation should be happening. Beyond that, the app lets women input information related to their periods themselves, such as the degree of the flow (from spotty to heavy), the qualities of the fluids discharged, and any conditions associated with the period, like cramps, tender breasts, or acne.
Trend Themes
1. Menstruation-tracking Wearables - Fitness wearable producers like Fitbit offer health tracking features specific to menstruation.
2. Female Health Tracking - Wearables advance from monitoring sleep and exercise to keep track of when menstruation should happen and women's periods' degree of flow and associated conditions.
3. Passive Tracking - Passive tracking on wearables provide users with data by using sensors and user input, bringing ease of access to menstrual health tracking.
Industry Implications
1. Femtech - Wearables with menstruation-tracking features fill a gap in the femtech industry for menstruation health information and products.
2. Fitness Wearables - Incorporating women’s health in mainstream fitness wearables attracts women customers who want to track their health while tracking activity.
3. Healthcare - Integration of menstrual information in wearable tech adds more reproductive health data for healthcare professionals to use to inform care.
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