The Updated Lively App Hopes Users Will Connect Over Live Video Trivia
Justin Lam — March 14, 2018 — Tech
References: golivelyapp & mashable
Zoosk Labs is taking inspiration from HQ Trvia and will be changing its video dating app into an updated Lively. The current version of Lively, launched in 2016, gives users the ability to connect to random people via live video chat—but this new version is focusing on connections made through live trivia groups. The switch to live trivia was done because Zoosk found that users were having trouble making comfortable conversation through randomized video chat. The hope is that this updated Lively will organically start conversation and will help build connections in a fun and interactive way.
Games on the updated Lively will happen at 3 PM PST and 7 PM PST, but unllike HQ, users will not have to arrive on time to play. Instead, there is a 30-minute window in which users can join, and since there is no prize involved, teams will not be knocked out for incorrect answers. Once the game has finished, teams can check their rankings in relation to other groups. When games are not in session, users can continue to use the app's random live video chat element, and can message friends made in trivia sessions.
Games on the updated Lively will happen at 3 PM PST and 7 PM PST, but unllike HQ, users will not have to arrive on time to play. Instead, there is a 30-minute window in which users can join, and since there is no prize involved, teams will not be knocked out for incorrect answers. Once the game has finished, teams can check their rankings in relation to other groups. When games are not in session, users can continue to use the app's random live video chat element, and can message friends made in trivia sessions.
Trend Themes
1. Trivia-focused Dating Apps - The concept of using live video trivia as the main feature of a dating app has disruptive potential for the dating industry.
2. Gamification of Connection - Gamifying connections through live trivia groups can inspire similar approaches in social media and networking apps.
3. Interactive Video-based Engagement - The use of interactive video-based engagement through trivia shows potential for online education and training platforms.
Industry Implications
1. Dating Apps - Opportunities to create unique and interactive features, such as live video trivia, could differentiate dating apps in a crowded market.
2. Social Media and Networking - Gamification and interactive features inspired by trivia-focused dating apps show potential for enhancing engagement in social media and networking platforms.
3. Education and Training Platforms - The use of interactive video-based engagement in the form of trivia shows potential for improving user engagement and retention in online education and training platforms.
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