Kumu Coaches Create Custom Goals for Your Fitness, Health and Well-Being
Alyson Wyers — May 12, 2015 — Tech
References: getkumu & springwise
If you are trying to take care of yourself, this fitness app goes beyond just physical health to include a wellness coach who will help you create personalized goals. The Kumu app pairs you with a real life coach who can provide guidance and motivation, and will be invested in your growth, unlike a robot. Described as part nutrition pro, part fitness guru, part scientist and 100% your friend, a Kumu wellness coach is available to connect through photo message, text and video chat.
In addition to the moral support, these services include activity tracking. There is also a social network component, where members cheer each other on by sharing goals and giving virtual high fives.
In addition to the moral support, these services include activity tracking. There is also a social network component, where members cheer each other on by sharing goals and giving virtual high fives.
Trend Themes
1. Personalized Wellness Coaching - Opportunities for businesses to incorporate personalized coaching into health and wellness apps, using real-life coaches to provide guidance and motivation.
2. Social Network Fitness Apps - Opportunities for businesses to create social networks centered around fitness and wellness, allowing members to connect with each other, share goals and provide support.
3. Integrated Health and Wellness Apps - Opportunities for businesses to integrate both physical and mental health aspects in wellness coaching apps, providing guidance on nutrition, exercise, mindfulness, and more.
Industry Implications
1. Health & Wellness Apps - Opportunities for businesses to create integrated health and wellness apps, using real-life coaches and social networks to provide personalized guidance and motivation.
2. Fitness Technology Industry - Opportunities for businesses to create personalized wellness coaching and social network features in fitness technology, capitalizing on the growing market for health and wellness apps.
3. Healthcare Industry - Opportunities for healthcare providers to incorporate wellness coaching apps into their healthcare offerings, providing patients with personalized health guidance and support.
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