The Innocent Super Smoothies Light Range Has 30% Less Sugar
Michael Hemsworth — March 31, 2021 — Marketing
References: innocentdrinks & foodbev
Smoothies are quite popular amongst consumers seeking a beneficial refreshment but are often loaded with sugar, so the Innocent Super Smoothies Light range has been launched in the UK to offer a lower sugar alternative.
The smoothie range is made with 100% fruit and features 30% less natural sugar than the original lineup, which is achieved thanks to the ingredients used. The smoothies come in two flavor options including Berry light which has strawberries, watermelon and raspberries in the mix, while Tropical Light is made with pineapple, guava and orange along with a hint of turmeric and yellow pepper.
The Innocent Super Smoothies Light range contains 120 calories per 300ml bottle and are reported to have high levels of vitamins B1, B2, B3, B6 and E in the mix as well as fiber.
The smoothie range is made with 100% fruit and features 30% less natural sugar than the original lineup, which is achieved thanks to the ingredients used. The smoothies come in two flavor options including Berry light which has strawberries, watermelon and raspberries in the mix, while Tropical Light is made with pineapple, guava and orange along with a hint of turmeric and yellow pepper.
The Innocent Super Smoothies Light range contains 120 calories per 300ml bottle and are reported to have high levels of vitamins B1, B2, B3, B6 and E in the mix as well as fiber.
Trend Themes
1. Low-sugar Beverages - Creating low-sugar versions of popular beverages to appeal to health-conscious consumers.
2. Natural Ingredient Products - Developing products made with natural ingredients to attract consumers looking for healthier options.
3. Functional Beverages - Adding functional benefits, such as vitamins and fiber, to beverages to meet the demands of wellness-focused consumers.
Industry Implications
1. Beverage Industry - The beverage industry can adapt to changing consumer preferences by creating products with less sugar and natural ingredients, as well as adding functional benefits.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend towards healthier beverages by creating products that offer functional benefits and natural ingredients.
3. Food Retail Industry - The food retail industry can stock and promote low-sugar beverages and products made with natural ingredients in response to growing consumer demand for healthier options.
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