The Riga Black Balsam Chocolate & Mint Herbal Bitters is Tasty
Michael Hemsworth — November 26, 2020 — Marketing
The Riga Black Balsam Chocolate & Mint herbal bitters is a new libation from the Amber Beverage Group (ABG)-owned brand that is focused on providing consumers with an alternative libation to enjoy this holiday season. The limited-edition offering is positioned as being great for enjoyment in classic or hot cocktails and features a 30% ABV. The product will join the existing Blackcurrant and Cherry varieties in the Riga range for consumers to choose when stocking their bar with high-quality spirits.
Global Brand Director of Riga Black Balsam Māris Kalniņš explained the new Riga Black Balsam Chocolate & Mint herbal bitters further saying, "As Riga Black Balsam represents one of the oldest beverage categories in the world, the way it is consumed has changed: from being enjoyed as a shot, as an aperitif or with coffee through to countless cocktail variations nowadays. By listening to our consumers and following the global trends in beverage development, we have created a bitter with a gentle and refreshing taste, which is provided by the notes of milk chocolate and sweet peppermint.”
Global Brand Director of Riga Black Balsam Māris Kalniņš explained the new Riga Black Balsam Chocolate & Mint herbal bitters further saying, "As Riga Black Balsam represents one of the oldest beverage categories in the world, the way it is consumed has changed: from being enjoyed as a shot, as an aperitif or with coffee through to countless cocktail variations nowadays. By listening to our consumers and following the global trends in beverage development, we have created a bitter with a gentle and refreshing taste, which is provided by the notes of milk chocolate and sweet peppermint.”
Trend Themes
1. Seasonal Herbal Bitters - Opportunity to innovate and produce limited edition herbal bitters during the holiday season with unique and refreshing flavors.
2. Alternative Cocktail Ingredients - Opportunity to create and promote alternative cocktail ingredients, such as chocolate and mint flavored herbal bitters in classic or hot cocktails.
3. Consumer-driven Beverage Development - Opportunity to listen to consumers and follow global beverage trends in developing new and refreshing herbal bitters for cocktails and other beverages.
Industry Implications
1. Beverage - The beverage industry can capitalize on producing and marketing limited edition holiday herbal bitters with unique and refreshing flavors.
2. Hospitality - The hospitality industry can create and promote alternative cocktail ingredients, such as chocolate and mint flavored herbal bitters in classic or hot cocktails during the holiday season.
3. Consumer Goods - The consumer goods industry can develop new and innovative herbal bitters based on consumer demand and global beverage trends for use in cocktails and other beverages.
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