The Rocky Road Collection is Full of Indulgent Mix-Ins
Laura McQuarrie — February 3, 2021 — Lifestyle
References: edys & prnewswire
The Rocky Road Collection from EDY'S (Dreyer's) pays tribute to the original Rocky Road ice cream and it puts a fresh new spin on nostalgic childhood favorites. The new ice cream collection celebrates Rocky Road as one of the first ice cream flavors with mix-ins and the collection runs with the idea for six decadent flavors with equally as decadent ingredient infusions.
Alongside The Original Rocky Road, chocolate-flavored ice cream lovers will find indulgent treats like Mocha Almond Avenue, which uplevels coffee ice cream with swirls of fudge and crunchy almonds. There are also a few brand-new creations like Salted Caramel Pretzel Path, Brownie Brick Road and Cookie Cobblestone, all of which feature playful names that riff on the original inspiration.
Alongside The Original Rocky Road, chocolate-flavored ice cream lovers will find indulgent treats like Mocha Almond Avenue, which uplevels coffee ice cream with swirls of fudge and crunchy almonds. There are also a few brand-new creations like Salted Caramel Pretzel Path, Brownie Brick Road and Cookie Cobblestone, all of which feature playful names that riff on the original inspiration.
Trend Themes
1. Indulgent Ice Cream Mix-ins - There is an opportunity for ice cream companies to create more indulgent mix-ins with unique flavor combinations.
2. Updating Nostalgic Flavors - Updating nostalgic flavors can attract customers looking for a modern twist on classic treats.
3. Playful Flavor Naming - Creative flavor naming can add a sense of fun and excitement to ice cream offerings.
Industry Implications
1. Ice Cream Manufacturing - Ice cream companies can incorporate new and unique ingredients into their products to create more luxurious and indulgent ice creams.
2. Food and Beverage Retail - Retailers can up-sell specialty ice cream collections like EDY’S Rocky Road Collection to customers looking for unique flavor experiences.
3. Marketing and Advertising - Marketing firms can develop creative campaigns centered around playful flavor naming to attract a younger and more adventurous consumer base.
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