VOSA is an Alternative to Malt-Based Hard Seltzer
Laura McQuarrie — July 15, 2021 — Lifestyle
References: vosaspirits & prnewswire
To offer consumers something different from malt-based hard seltzers that derive their alcohol from fermented cane sugar, VOSA was created and it offers sparkling spirit soda cocktails in two flavors. The premium drinks simply pair vodka and soda in a ready-to-drink format that can be enjoyed in either lemon or cranberry.
The premium vodka-infused spirit soda sparkling cocktails are designed to appeal to health-conscious consumers since they have just 99 calories, all-natural flavors and zero sugar or carbs. In its products, VOSA uses six times distilled, premium gluten-free vodka so that consumers can enjoy a refreshing ready-to-drink cocktail without compromise.
VOSA recently launched at the Sports Illustrated swim show, kicking off a partnership with the Mondrian Hotel Miami Beach.
The premium vodka-infused spirit soda sparkling cocktails are designed to appeal to health-conscious consumers since they have just 99 calories, all-natural flavors and zero sugar or carbs. In its products, VOSA uses six times distilled, premium gluten-free vodka so that consumers can enjoy a refreshing ready-to-drink cocktail without compromise.
VOSA recently launched at the Sports Illustrated swim show, kicking off a partnership with the Mondrian Hotel Miami Beach.
Trend Themes
1. Alternative to Hard Seltzer - Creating sparkling spirit sodas as an alternative to malt-based hard seltzers opens up the market to a new audience looking for healthier, natural and no-carb options.
2. Premium Ready-to-drink Cocktails - The demand for premium and convenient ready-to-drink cocktails is growing and can be met with unique and health-conscious options like VOSA.
3. Gluten-free Beverages - Gluten-free is a growing trend in the beverage industry and VOSA's use of premium, gluten-free vodka can appeal to this market niche.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can benefit from offering healthier and premium options to consumers who are looking for alternatives to traditional beer and malt-based drinks.
2. Hospitality - Hotels and resorts can benefit from partnering with innovative brands like VOSA to offer unique and premium beverage options to their guests.
3. Health and Wellness - The trend towards health and wellness can be incorporated into the beverage industry by offering options like VOSA that have natural and no-carb ingredients.
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