These Suggestive Ads Present Chicaco Hot Spots Like Dating Profiles
Laura McQuarrie — July 30, 2014 — Marketing
References: weekendquickie & blogs.riverfronttimes
In this Tinder-style ad series, Chicago hopes to make its best sights as appealing as a hot date. The Weekend Quickie ads are styled to look like dating profiles viewed on an app called "Instant Attractions" and in the place of a shot of a person's face, the profile pictures are of landmarks like the Saint Louis Science Center and the St. Louis Zoo, paired with extremely suggestive lines that suggest some wilder-than-usual activities be preformed at these locations. Although some of them are pretty bad, like a bad pickup line, the text is at least laughable.
Right now the Tinder-like ads are visible on Weekend Quickie's website and the ads backed by the St. Louis Convention and Visitors Commission will soon be spotted everywhere in Chicago on commuter trains.
Right now the Tinder-like ads are visible on Weekend Quickie's website and the ads backed by the St. Louis Convention and Visitors Commission will soon be spotted everywhere in Chicago on commuter trains.
Trend Themes
1. Tinder-inspired Ads - Disruptive Innovation Opportunity: Utilize the Tinder-style ad format to promote various products or services, increasing consumer engagement and appeal.
2. Location-based Advertising - Disruptive Innovation Opportunity: Implement location-specific ads that resemble dating profiles to attract potential customers and generate interest in specific destinations or attractions.
3. Humorous Marketing Campaigns - Disruptive Innovation Opportunity: Use witty and playful messaging in advertising campaigns to create a memorable brand image and foster a positive emotional connection with consumers.
Industry Implications
1. Travel and Tourism - Disruptive Innovation Opportunity: Incorporate Tinder-like advertising tactics into the travel industry to promote destinations, attractions, and experiences in an engaging and personalized manner.
2. Online Dating Platforms - Disruptive Innovation Opportunity: Integrate location-based advertising features into dating apps, allowing users to discover local businesses and attractions while searching for potential matches.
3. Advertising and Marketing - Disruptive Innovation Opportunity: Embrace humor and unconventional approaches in advertising strategies to capture the attention of consumers and differentiate from competitors.
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