The Marco Polo App Helps You Find Your Friends While You're Out on the Town
References: getmarcopolo & refinery29
The Marco Polo friend-locating app is a great tool to have on your smartphone when you're going out in a large group. This app helps you find the exact locations of your friends if you've disbursed around the city so that you can find each other again and keep the party going.
Going out in a big group of people can be challenging because everyone always wants to break off and do their own thing. The Marco Polo app is a great way to keep track of everyone, even if you decide to split up, thanks to its embedded tracking device. The app allows you to see a map of your location with your nearby friends as tiny dots allowing you to 'pin' your friend in order to find out their location as oppose to texting them trying to find out where they are.
Going out in a big group of people can be challenging because everyone always wants to break off and do their own thing. The Marco Polo app is a great way to keep track of everyone, even if you decide to split up, thanks to its embedded tracking device. The app allows you to see a map of your location with your nearby friends as tiny dots allowing you to 'pin' your friend in order to find out their location as oppose to texting them trying to find out where they are.
Trend Themes
1. Friend-locating Apps - Opportunity for disruptive innovation: Develop an app that combines friend-locating features with advanced group coordination tools to optimize social gatherings and enhance the overall experience.
2. Embedded Tracking Devices - Opportunity for disruptive innovation: Create a compact and versatile tracking device that can be integrated into various applications, such as friend-locating apps, to provide real-time location information with high accuracy and minimal battery consumption.
3. Enhanced Social Connection - Opportunity for disruptive innovation: Enable seamless integration of friend-locating apps with social media platforms to enhance social connection and facilitate meetups based on shared interests and activities.
Industry Implications
1. Mobile App Development - Opportunity for disruptive innovation: Collaborate with developers to create personalized and intuitive friend-locating apps that offer additional features like instant messaging, event planning, and safety alerts.
2. Wearable Technology - Opportunity for disruptive innovation: Integrate embedded tracking devices into fashionable wearables, such as smartwatches or jewelry, to provide seamless and discreet friend-locating capabilities.
3. Social Networking - Opportunity for disruptive innovation: Explore partnerships with social networking platforms to leverage their user base and create a seamless ecosystem for friend-locating, socializing, and event coordination.
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