The President Obama Chat Engaged Young College Students on Tumblr
Laura McQuarrie — June 12, 2014 — Marketing
References: whitehouse.tumblr & mashable
On June 10th, there was a gathering at the White House for a President Obama chat, along with Tumblr's CEO and co-founder David Karp, who fielded questions from Tumblr users. The #ObamaIRL Q&A session was the perfect way to engage young Tumblr users, since many of them would find a discussion on college, tuition and student loans relevant. The chat was devised as a smart way for Obama to interact directly with students and announce the extension of the Pay As You Earn student loan repayment program.
Obama and his campaigns have always been taken advantage of social media and its reach, and as usual, there was plenty of good advice and humor from the discussion on education.
Obama and his campaigns have always been taken advantage of social media and its reach, and as usual, there was plenty of good advice and humor from the discussion on education.
Trend Themes
1. Social Media Engagement - Opportunity to utilize social media platforms for engaging with young audiences.
2. Direct Interaction with Users - Potential for politicians to directly interact with constituents through digital channels.
3. Education-focused Discussions - Growing interest in discussing topics related to college, tuition, and student loans among young people.
Industry Implications
1. Social Media Platforms - Creating new features or partnerships to facilitate interactive discussions between politicians and users.
2. Digital Marketing - Developing strategies for politicians to effectively engage with young audiences through social media.
3. Higher Education - Finding innovative ways to address concerns related to college, tuition, and student loans.
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