The 'Bernie's Yearning' Ice Cream Celebrates Bernie Sanders
Katherine Pendrill — January 26, 2016 — Pop Culture
References: berniesyearning & dailydot
To celebrate senator Bernie Sanders' presidential campaign, Ben & Jerry's has released a special ice cream flavor called 'Bernie's Yearning.' As the 2016 presidential election ramps up, the new ice cream flavor puts a delicious twist on Sanders' campaign.
The new flavor was created by Ben & Jerry's co-founder Ben Cohen to honor Sanders' campaign. Although the new flavor is in keeping with the Ben & Jerry's brand, Bernie's Yearning is not an official flavor. Rather, the Independent Vermont senator's official presidential campaign put up the money to create the flavor and Cohen helped to produce it during volunteered time. Of the 40 pints produced, 25 were donated directly to the campaign. The other 25 are available to win through a contest on Sanders' campaign website.
The new flavor was created by Ben & Jerry's co-founder Ben Cohen to honor Sanders' campaign. Although the new flavor is in keeping with the Ben & Jerry's brand, Bernie's Yearning is not an official flavor. Rather, the Independent Vermont senator's official presidential campaign put up the money to create the flavor and Cohen helped to produce it during volunteered time. Of the 40 pints produced, 25 were donated directly to the campaign. The other 25 are available to win through a contest on Sanders' campaign website.
Trend Themes
1. Political-themed Food - There is an opportunity for food companies to create products that celebrate political campaigns and engage with consumers on a social and cultural level.
2. Branded Collaborations - Collaborations between brands and political campaigns can create unique products that generate buzz and promote brand loyalty.
3. Limited Edition Contests - Running contests for limited edition products can generate excitement and encourage engagement with a brand or campaign.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on political events and create unique products to attract customers.
2. Marketing and Advertising - Marketing and advertising agencies can help brands and political campaigns collaborate on innovative product promotions and contest strategies.
3. Political Campaigns - Political campaigns can explore partnerships with brands to create promotional products that support their message and fundraising efforts.
3.8
Score
Popularity
Activity
Freshness
