McDonald's Lobster Roll is Returning to the Chain's Seasonal Menu
Katherine Pendrill — June 22, 2016 — Lifestyle
References: news.mcdonalds & brandeating
With summer officially in full swing, the McDonald's Lobster Roll is making a return to the chain's seasonal menu. Available at more than 600 McDonald's restaurants across New York and New England, the tasty seafood dish gives consumers a budget-friendly way to indulge in fresh lobster.
The McDonald's Lobster Roll is made from 100 percent real North Atlantic lobster meat tossed with mayo and served on a toasted roll alongside a bed of shredded lettuce. McDonald's emphasizes that the lobster used to make its sandwiches "is a hand-picked, artisan quality product, caught by seasoned veterans of the industry."
The chain decided to bring back the dish after the buzz generated by its return last summer. The dish also helps to meet the growing demand for regional flavors at McDonald's restaurants.
The McDonald's Lobster Roll is made from 100 percent real North Atlantic lobster meat tossed with mayo and served on a toasted roll alongside a bed of shredded lettuce. McDonald's emphasizes that the lobster used to make its sandwiches "is a hand-picked, artisan quality product, caught by seasoned veterans of the industry."
The chain decided to bring back the dish after the buzz generated by its return last summer. The dish also helps to meet the growing demand for regional flavors at McDonald's restaurants.
Trend Themes
1. Regional Fast Food - Fast food chains are introducing region-specific menu items to meet the growing demand for unique flavors, which presents an opportunity for localized menu innovation.
2. Affordable Luxury - By offering premium ingredients at a budget-friendly price point, fast food chains like McDonald's can tap into the growing demand for affordable luxury experiences.
3. Sustainable Seafood - There is an opportunity for fast food chains to source sustainable seafood and implement eco-friendly practices in their supply chains to align with ethical consumer values and stand out from competitors.
Industry Implications
1. Fast Food - Fast food chains like McDonald's are innovating their menus to keep up with changing consumer preferences and meet the demand for unique experiences.
2. Seafood - The use of fresh, sustainable, and artisanal seafood in fast food chains has the potential to appeal to consumers who are conscious about their food choices, creating an opportunity for businesses that prioritize these values.
3. Regional Cuisine - As consumers seek out unique flavors and local cuisine, businesses that showcase regional ingredients and flavors in their menus have the potential to stand out from competitors and offer an elevated dining experience.
3.2
Score
Popularity
Activity
Freshness
