McDonald's Singapore is Now Serving a Variety of Seafood-Centric Dishes
Katherine Pendrill — October 20, 2016 — Lifestyle
References: mcdonalds.sg & chewboom
McDonald's Singapore is expanding beyond beef and chicken to begin offering a greater variety of seafood-centric dishes. Not only is the chain incorporating more seafood into existing dishes, but it also also opting for vegetarian-friendly ingredients such as seaweed.
The new array of seafood-centric dishes from McDonald's Singapore includes the brand-new Fish Dippers and returning favorites such as the Classic Ebi Burger and Seaweed Shaker Fries. The Fish Dippers are fish-shaped nuggets made from Alaskan Pollock, coated in panko crumbs and then deep-fried, while the Classic Ebi Burger features a whole-shrimp patty coated in mustard, Thousand Island dressing and lettuce. Finally, vegetarians can enjoy their French fries with a dusting of zesty Nori flakes.
The new menu helps the chain appeal to regional preference by catering to Singaporeans' love of seafood.
The new array of seafood-centric dishes from McDonald's Singapore includes the brand-new Fish Dippers and returning favorites such as the Classic Ebi Burger and Seaweed Shaker Fries. The Fish Dippers are fish-shaped nuggets made from Alaskan Pollock, coated in panko crumbs and then deep-fried, while the Classic Ebi Burger features a whole-shrimp patty coated in mustard, Thousand Island dressing and lettuce. Finally, vegetarians can enjoy their French fries with a dusting of zesty Nori flakes.
The new menu helps the chain appeal to regional preference by catering to Singaporeans' love of seafood.
Trend Themes
1. Seafood-centric Fast Food - Opportunity for fast food chains to expand their menus to include more seafood options, catering to consumers' desire for variety and healthy alternatives.
2. Vegetarian-friendly Fast Food - Disruption in the fast food industry by offering vegetarian-friendly options alongside traditional meat-based dishes, appealing to a broader range of consumers.
3. Regional Menu Localization - Potential for fast food chains to incorporate regional preferences and flavors into their menus, attracting and satisfying local customer preferences.
Industry Implications
1. Fast Food - Innovation opportunity for fast food chains to revamp their offerings by introducing seafood-centric and vegetarian-friendly dishes, expanding their customer base.
2. Seafood - Opportunity in the seafood industry as fast food chains increase their demand for seafood ingredients, leading to potential partnerships and new market opportunities.
3. Vegetarian Food - Growth potential in the vegetarian food industry as fast food chains seek to incorporate plant-based options into their menus, capitalizing on the growing demand for vegetarian food.
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