White Castle is Modernizing its Menu With the 'Impossible Slider'
Justin Lam — April 17, 2018 — Lifestyle
References: newsday & grubstreet
The meatless food craze continues to influence food in an impactful way as White Castle is adding the 'Impossible Slider' to its longstanding burger-focused menu. The introduction of this menu item shows a clear interest the company is showing in the vegan market as it attempts to popularize plant-based meat through its iconic menu. This new venture is also set to innovate Impossible Foods, the maker of the bleeding 'Impossible Burger,' as the startup has yet to work with a restaurant with the same field as White Castle.
The Impossible Slider will soon be available at 140 locations throughout New York, New Jersey and the Chicago area. The slider will be quite similar in appearance to its meat-based counterparts, will feature the classic White Castle square bun, and will be topped with pickles, onions and smoked cheddar. The patty itself will purportedly be made with water, wheat protein, potato protein, coconut oil and heme. This revised recipe will allow Impossible Burger to produce the patty at a lower cost and will then allow White Castle to offer it for less.
Image Credit: White Castle
The Impossible Slider will soon be available at 140 locations throughout New York, New Jersey and the Chicago area. The slider will be quite similar in appearance to its meat-based counterparts, will feature the classic White Castle square bun, and will be topped with pickles, onions and smoked cheddar. The patty itself will purportedly be made with water, wheat protein, potato protein, coconut oil and heme. This revised recipe will allow Impossible Burger to produce the patty at a lower cost and will then allow White Castle to offer it for less.
Image Credit: White Castle
Trend Themes
1. Meatless Fast Food - White Castle's introduction of the 'Impossible Slider' shows a clear interest in the vegan market as it attempts to popularize plant-based meat through its iconic menu.
2. Plant-based Meat - White Castle's partnership with Impossible Foods to bring the 'Impossible Slider' to its menu innovates the startup's ability to work with renowned fast food chains in the same field.
3. Affordable Plant-based Options - Impossible Foods' revised recipe for the 'Impossible Slider' allows for lower production costs, ultimately offering a more affordable plant-based option for consumers.
Industry Implications
1. Fast Food - White Castle's introduction of the 'Impossible Slider' highlights the fast food industry's trend towards incorporating plant-based options onto their menus.
2. Plant-based Food - The trend towards plant-based food options, as exemplified by White Castle's partnership with Impossible Foods and the 'Impossible Slider,' shows the disruptive innovation potential for the plant-based food industry.
3. Food Distribution - The recent demand for plant-based options in fast food shows the disruptive innovation potential for food distribution companies to expand their offerings to cater to shifting consumer preferences in the food industry.
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