Smoothie-inspired snacks and beverages pack natural flavors
Trend - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from snackable chocolates to ciders.
Insight - Consumers have an appreciation for novelty, particularly when it comes to markets that tend to have ample choice that consumers might find overwhelming. Items that stand out for their unique branding, or traditional products that are arranged into new formats are able to draw attention and thus make the purchase decision process easier for consumers.
Insight - Consumers have an appreciation for novelty, particularly when it comes to markets that tend to have ample choice that consumers might find overwhelming. Items that stand out for their unique branding, or traditional products that are arranged into new formats are able to draw attention and thus make the purchase decision process easier for consumers.
Workshop Question - How could your brand use novelty to get consumers' attention?
Trend Themes
1. Smoothie-inspired Products - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are marketed or branded as smoothie-based or smoothie-inspired products.
2. Innovative Frozen Treats - There is a growing trend towards innovative frozen treats that are healthier and incorporate superfoods and high-quality ingredients.
3. Convenient Snacking - Convenience is key, and consumers are looking for healthy and wholesome snacks that are easy to consume on-the-go.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is seeing a rise in smoothie-inspired products as consumers look for healthier and more flavorful options.
2. Frozen Treats Industry - The frozen treats industry is expanding with the introduction of innovative and healthier alternatives that incorporate superfoods and high-quality ingredients.
3. Snack Industry - The snack industry is growing as consumers demand more healthy and convenient options that are easy to consume on-the-go.
