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Smoothie-Themed

Smoothie-inspired snacks and beverages pack natural flavors

Trend - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from snackable chocolates to ciders.

Insight - Consumers have an appreciation for novelty, particularly when it comes to markets that tend to have ample choice that consumers might find overwhelming. Items that stand out for their unique branding, or traditional products that are arranged into new formats are able to draw attention and thus make the purchase decision process easier for consumers.
Workshop Question - How could your brand use novelty to get consumers' attention?
Trend Themes
1. Smoothie-inspired Products - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are marketed or branded as smoothie-based or smoothie-inspired products.
2. Innovative Frozen Treats - There is a growing trend towards innovative frozen treats that are healthier and incorporate superfoods and high-quality ingredients.
3. Convenient Snacking - Convenience is key, and consumers are looking for healthy and wholesome snacks that are easy to consume on-the-go.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is seeing a rise in smoothie-inspired products as consumers look for healthier and more flavorful options.
2. Frozen Treats Industry - The frozen treats industry is expanding with the introduction of innovative and healthier alternatives that incorporate superfoods and high-quality ingredients.
3. Snack Industry - The snack industry is growing as consumers demand more healthy and convenient options that are easy to consume on-the-go.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
90,053 Total Clicks
Date Range:
Apr 19 — Dec 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Smoothie-Inspired Chocolates
Smoothie-Inspired Chocolates
The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk
Smoothies and chocolate collide with the new Bixby & Co. Smoothie Bar Collection that will deliver exceptional taste for consumers seeking out a way to indulge their sweet tooth. The chocolate... MORE
Smoothie-Inspired Snack Bites
Smoothie-Inspired Snack Bites
CaPao's Cacao-Fruit Smoothie Balls are Easy to Eat on the Go
CaPao makes a variety of cacao-based snack products, including Cacao-Fruit Smoothie Balls that offer a convenient alternative to enjoying a liquid refreshment on the go. The solid snacks are packed... MORE
Smoothie-Style Beers
Smoothie-Style Beers
La Souche's Smoothie Beach Mixes Sour Beer with Fruit Puree
Smoothie Beach is one of the newest creations from Quebec microbrewer La Souche and it blends sour beer with apricot, raspberry and mango purees. The smoothie-style beer uses a pasteurization... MORE
Smoothie-Inspired Candies
Smoothie-Inspired Candies
These Soft and Gummy Neo Botanica Candies Combine Fruit Puree & Juice
These two kinds of Neo Botanica candies take inspiration from smoothies and offer what’s described as a curious “combination of smoothie and candy.” The chewy, soft and gummy... MORE
Smoothie-Spiked Hard Seltzers
Smoothie-Spiked Hard Seltzers
These Delicious Seltzers Are Inspired By Creamy Tropical Smoothies
Kentucky-based Braxton Brewing Company has collaborated with Ohio-headquartered ice cream company Graeter’s to launch a brand new range of deliciously tempting hard seltzers that are inspired... MORE
Better-for-You Frozen Treats
Better-for-You Frozen Treats
Healthy Choice's Power Pops are Healthy Frozen Indulgences
As well as being able to buy Power Bowls from Healthy Choice, consumers will soon be able to enjoy Power Wraps and Power Pops from the brand. The all-new Power Pops are set to be introduced in... MORE
Frozen Smoothie Mochi Bites
Frozen Smoothie Mochi Bites
Smoothie Incredibites Feature Real Fruit Puree in Sweet Rice Dough
My/Mochi Smoothie Incredibites is a new kind of frozen snack from the brand known for its beloved mochi treats and these ones take inspiration from blended fruit beverages. Made with real fruit puree,... MORE
Smoothie-Inspired Ciders
Smoothie-Inspired Ciders
The Ciderboys Banana Bliss Cider is a Limited-Edition Offering
The Ciderboys Banana Bliss Apple Strawberry Banana Hard Cider is one of the latest offerings from the brand that will deliver exceptional flavor for those looking for an alternative to conditional... MORE

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Globally Inspired Mochi Snacks
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