Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Insight - As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable.
Insight - As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
Trend Themes
1. Brainwave Technology - Technology companies are expanding the category of usability by building gadgets that can interpret an individual's brainwaves and turn this into a command.
2. Non-invasive Brain-computer Interface - Companies are investing in creating non-invasive alternatives that can read and interpret brain waves.
3. User-friendly Brain-computer Interfaces - Companies are creating user-friendly brain-computer interfaces that will be accessible and intuitive for the general consumer.
Industry Implications
1. Technology - New and interesting ways of integrating brainwave technology can improve future development of various fields such as medicine, gaming, and virtual reality.
2. Healthcare - The development of brainwave technology could revolutionize healthcare technology and improve the lives of persons with disabilities and other medical conditions.
3. Entertainment - As consumer interest in exploring new spaces and testing out various features is constantly evolving, novelty evident in the non-invasive, tech-forward releases associated with brain-computer interfaces have the capacity to disrupt the entertainment industry.
