Vyne Enhances Seltzers with Unconventional Flavors
Laura McQuarrie — June 18, 2020 — Lifestyle
References: vynebotanicals & thedieline
Thanks to the popularity of seltzer, it's easy to grab a fizzy can of fruity flavors but Vyne offers an exploration of unusual flavors with its hop-infused sparkling water. The non-alcoholic canned beverages are boldly branded with natural motifs and each flavor adopts a different color to express its identity as The Citrus One, The Herbal One or The Floral One. The logo draws inspiration from The Green Man and serves as a visual representation of the drinks being made from hop extracts and botanical ingredients.
Although hops tend to be associated with beer, these beverages have the potential to be enjoyed as refreshing alternatives to ordinary sparkling water, especially as they are free from calories and sugar.
Image Credit: Vyne
Although hops tend to be associated with beer, these beverages have the potential to be enjoyed as refreshing alternatives to ordinary sparkling water, especially as they are free from calories and sugar.
Image Credit: Vyne
Trend Themes
1. Unconventional Flavors in Sparkling Water - Exploring unique and unexpected flavors in the seltzer market presents an opportunity for disruptive innovation.
2. Bold and Natural Branding - Using bold branding and natural motifs can differentiate products in the sparkling water industry and create disruptive innovation.
3. Alternative to Ordinary Sparkling Water - Offering calorie-free and sugar-free options with unique flavors can disrupt the traditional sparkling water market.
Industry Implications
1. Sparkling Water - The sparkling water industry can benefit from introducing unconventional flavors and bold branding to attract new customers.
2. Beverage - The beverage industry can explore the trend of hop-infused drinks and capitalize on the demand for unique, non-alcoholic options.
3. Packaging and Design - The packaging and design industry can collaborate with beverage companies to create visually appealing branding for hop-infused sparkling water.
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