Berczy Winter Cola is Arriving in the UK for the Holidays
Michael Hemsworth — November 24, 2021 — Marketing
References: berczydrinks & conveniencestore
The Berczy Winter Cola hard seltzer is being launched by the brand to provide consumers with an alternative flavor to enjoy this holiday season. The drink features an all-natural recipe that is achieved using kola nut and lime along with British sparkling spring water and four-times distilled spirit. The libation comes in four packs priced at £11.95.
Co-Founder Nick Graham spoke further on the new Berczy Winter Cola hard seltzer saying, "We are bringing together a number of flavour trends into our first limited edition flavour, with natural cola becoming increasingly prevalent in soft drinks. After 6 months of research, development and taste testing, we have delicately balanced the flavours of kola nut and lime into an all natural, refreshing and light alcoholic drink for the colder months. Hard seltzer is often seen as a summer focussed drink, but we are looking to change that perception with the British public. We are also really excited to launch our new flavour into exclusive 4-pack multi-packs, a format that is becoming increasingly popular."
Co-Founder Nick Graham spoke further on the new Berczy Winter Cola hard seltzer saying, "We are bringing together a number of flavour trends into our first limited edition flavour, with natural cola becoming increasingly prevalent in soft drinks. After 6 months of research, development and taste testing, we have delicately balanced the flavours of kola nut and lime into an all natural, refreshing and light alcoholic drink for the colder months. Hard seltzer is often seen as a summer focussed drink, but we are looking to change that perception with the British public. We are also really excited to launch our new flavour into exclusive 4-pack multi-packs, a format that is becoming increasingly popular."
Trend Themes
1. Winter Flavor Trends - Innovative beverage brands can develop unique winter flavors with all natural ingredients such as kola nut and lime to capitalize on seasonal taste preferences.
2. Hard Seltzer Market Expansion - Brands can tap into the hard seltzer market during colder months by developing seasonal flavors and introducing multi-pack formats.
3. Natural Alcoholic Beverages - Consumer demand for all-natural alcoholic beverages creates an opportunity for brands to develop unique and refreshing drinks using natural ingredients.
Industry Implications
1. Beverage Industry - Innovative beverage brands can develop new and unique winter flavors of alcoholic and non-alcoholic beverages for consumers looking for different tastes during the holiday season.
2. Alcohol Industry - Brands can leverage seasonal flavors and the popularity of hard seltzers to expand their market and increase sales during the winter months.
3. Natural Ingredients Industry - Increasing demand for all-natural alcoholic and non-alcoholic beverages creates a growth opportunity for natural ingredients manufacturers to partner with beverage brands and provide high-quality ingredients.
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