Rime Time Serves Up Popsicles Made from Locally Sourced Ingredients
Riley von Niessen — February 25, 2019 — Lifestyle
References: rimetimepops & instagram
Rime Time is a popsicle brand that's based out of Columbus, Ohio, which specializes in handcrafted treats that are made with the finest local ingredients.
All of the popsicles are made in small batches, with each one being unique. With a variety of both year-round and seasonal flavors, consumers are able to return to the brand's mobile carts repeatedly to try out something new.
With a carefully curated Instagram presence, Rime Time is accessible to young consumers who are looking to keep up with its latest offerings as well. Through this medium, the brand is able to showcase its natural creation process as well, showing health-conscious consumers how its ingredients are made to stand out.
All of the popsicles are made in small batches, with each one being unique. With a variety of both year-round and seasonal flavors, consumers are able to return to the brand's mobile carts repeatedly to try out something new.
With a carefully curated Instagram presence, Rime Time is accessible to young consumers who are looking to keep up with its latest offerings as well. Through this medium, the brand is able to showcase its natural creation process as well, showing health-conscious consumers how its ingredients are made to stand out.
Trend Themes
1. Handcrafted Popsicles - Opportunity for artisanal popsicle brands to differentiate themselves by offering unique and locally sourced ingredients.
2. Small Batch Production - Disruptive innovation opportunity for popsicle makers to capitalize on the appeal of limited edition and customized flavors.
3. Social Media Branding - Brands can leverage social media platforms like Instagram to engage with young consumers and showcase their natural creation process.
Industry Implications
1. Frozen Desserts - Frozen dessert industry can explore handcrafted popsicles as a premium alternative to traditional ice cream.
2. Food Trucks - Opportunity for food trucks to incorporate artisanal popsicles into their menus, catering to the growing demand for unique and natural treats.
3. Health Food - Health-conscious consumers can embrace handcrafted popsicles as a guilt-free and delicious alternative to sugary desserts.
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