Brands are looking to lesser-known cannabinoids to enhance their product
Trend - As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls on lesser-known cannabinoids like CBC, CBN, and CBG, which have the potential to be their own product or can be used to enhance existing CBD ranges.
Insight - The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties.
Insight - The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties.
Workshop Question - How could you introduce minor cannabinoids to your product range?
Trend Themes
1. Lesser-known Cannabinoids - Brands are exploring lesser-known cannabinoids such as CBC, CBN, and CBG to create new products or enhance existing ones.
2. Customizable Cannabinoid Product Lines - Brands are offering customizable cannabinoid product lineups to provide an elevated experience to consumers.
3. High-performance Hemp Products - Companies are offering high-performance hemp products that combine multiple cannabinoids to deliver an optimal experience.
Industry Implications
1. Cannabis Industry - The cannabis industry is exploring new possibilities and creating cutting-edge formulas to keep the educated consumer engaged, expanding the overall understanding of the plant and its properties.
2. Health and Wellness Industry - Health and wellness industries are using cannabinoids in products to promote relaxation, stress relief, and other medicinal benefits.
3. Pharmaceutical Industry - The pharmaceutical industry is exploring the potential of cannabinoids like CBG in treating various diseases and ailments.
4 Featured, 28 Examples:
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Date Range:
Jan 20 — Jan 20
Trending:
Warm
Consumer Insight Topics:
