Topo Chico Launches Hard Seltzer in Premium Glass Bottling
Niko Pajkovic — November 23, 2021 — Lifestyle
References: topochicohardseltzerusa & hypebeast
Topo Chico Hard Seltzer has officially launched a new version of its classic alcoholic beverage, this time presenting the popular drink in a 12-oz glass bottle format. The new bottled option will be available throughout the United States in select markets.
The new format will be delivered in 12-packs only, with each bottle containing 4.7% alcohol while having 100 total calories. In addition, according to the company, the bottled beverages will offer a slightly different tasting experience than their canned offerings -- the bottled Topo Chico Hard Seltzer will deliver more carbonation, lending the product a more premium mouthfeel.
“There’s something incredibly special about drinking Topo Chico Hard Seltzer straight from the bottle, and we can’t wait for drinkers to pop something with a bit more character this season and beyond," said Matt Escalante senior director of hard seltzers at Molson Coors Beverage Company.
Image Credit: Topo Chico
The new format will be delivered in 12-packs only, with each bottle containing 4.7% alcohol while having 100 total calories. In addition, according to the company, the bottled beverages will offer a slightly different tasting experience than their canned offerings -- the bottled Topo Chico Hard Seltzer will deliver more carbonation, lending the product a more premium mouthfeel.
“There’s something incredibly special about drinking Topo Chico Hard Seltzer straight from the bottle, and we can’t wait for drinkers to pop something with a bit more character this season and beyond," said Matt Escalante senior director of hard seltzers at Molson Coors Beverage Company.
Image Credit: Topo Chico
Trend Themes
1. Premium Glass Bottled Beverages - There is an opportunity for beverage companies to launch alcoholic or non-alcoholic products in premium glass bottle formats that offer a unique drinking experience and stand out from the current market offerings.
2. Hard Seltzers with Unique Tasting Experience - There is a trend of offering hard seltzers that provide a different tasting experience, such as more carbonation, appealing to those looking for a more premium product and a unique drinking experience.
3. Alcoholic Beverages with Low-calorie Options - There is an emerging market for low-calorie versions of classic alcoholic beverages such as hard seltzers, which offer an opportunity for health-conscious drinkers to enjoy alcoholic beverages without sacrificing their fitness goals.
Industry Implications
1. Alcoholic Beverage Industry - Alcoholic beverage companies have an opportunity to explore the trend of offering low-calorie, unique-tasting hard seltzers or other alcoholic beverages in premium glass bottle formats to attract new customers and stand out in the crowded market.
2. Glass Bottle Manufacturing Industry - Companies specializing in glass bottle manufacturing can capitalize on the trend of premium glass bottled beverages by partnering with beverage companies and creating unique bottle designs that stand out on store shelves.
3. Health and Fitness Industry - The growing trend of low-calorie alcoholic beverages presents an opportunity for health and fitness companies to partner with beverage companies, offering these low-calorie options alongside healthy snack or food options for consumers looking to maintain their health goals.
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