La Souche's Smoothie Beach Mixes Sour Beer with Fruit Puree
Laura McQuarrie — July 16, 2021 — Lifestyle
References: lasouche & montrealgazette
Smoothie Beach is one of the newest creations from Quebec microbrewer La Souche and it blends sour beer with apricot, raspberry and mango purees. The smoothie-style beer uses a pasteurization process to make the tricky type of beer more stable.
La Souche recognizes that smoothie beers are divisive because they can explode during transport, and it solves this problem. As the microbrewer says, “The fruits added to the blend contain sugar, bacteria and wild yeast that can impact the quality of the beer. To avoid this phenomenon, the production team pasteurizes the beer before adding the fruit purée, which has also been pasteurized.” To enjoy the smoothie beer, it's best to gently flip over the cold can and mix the ingredients before cracking it open.
La Souche recognizes that smoothie beers are divisive because they can explode during transport, and it solves this problem. As the microbrewer says, “The fruits added to the blend contain sugar, bacteria and wild yeast that can impact the quality of the beer. To avoid this phenomenon, the production team pasteurizes the beer before adding the fruit purée, which has also been pasteurized.” To enjoy the smoothie beer, it's best to gently flip over the cold can and mix the ingredients before cracking it open.
Trend Themes
1. Smoothie-style Beers - Brewers create beers blended with fruit puree that use a pasteurization process, opening up opportunities for more varied fruit flavors.
2. Beer Stabilization Techniques - Developing new stabilization techniques may allow brewers to experiment with new beer blends, thereby increasing their offerings and appealing to a wider set of consumers.
3. Packaging Design for Smoothie Beers - As the instability of smoothie beers during transport and storage presents challenges, designing more resilient packaging and temperature control methods may create opportunities for disruption and innovation.
Industry Implications
1. Brewing Industry - The trend towards smoothie-style beers may create opportunities for craft and microbrewers to expand their offerings and reach new markets.
2. Food Industry - As smoothie beers blend fruit flavors and beer, there may be opportunities for food companies to collaborate with brewers and generate complementary products.
3. Packaging Industry - Smoothie beers present challenges in terms of packaging and storage; therefore, companies that can develop new packaging designs and temperature control methods for these types of beers are poised for disruptive innovation.
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