Plant-based toothpaste ingredients are increasingly popular
Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.
Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
Trend Themes
1. Plant-based Toothpaste - Brands are offering a more natural twist on the traditional toothpaste with ingredients that are plant-based to offer a more sustainable alternative to what most consumers are accustomed to in this category.
2. Eco-friendly Packaging - Companys are adapting their products to eco-friendly packaging to accommodate new consumer preferences for more sustainable products.
3. Prebiotic Oral Care - Consumer familiarity with prebiotics in everything has led to innovative plant-powered formulas in oral care products.
Industry Implications
1. Oral Hygiene - Companies are creating plant-based and prebiotic toothpaste and oral care products while also adapting to eco-friendly packaging.
2. Health and Beauty - The plant-based trend has extended beyond food as more companies are creating natural alternatives for skincare and hygiene products.
3. Sustainability - The focus on eco-friendly packaging has extended beyond just oral hygiene and can be seen across various industries ranging from fashion to food.
