'Snickers White' Puts a Twist on a Classic Bar with White Chocolate
Laura McQuarrie — December 9, 2019 — Lifestyle
References: SNICKERS & prnewswire
Snickers fans expect to be able to bite into the iconic chocolate bar and find crunchy peanuts, chewy nougat and gooey caramel—and Snickers White offers a new take on the chocolate bar's classic ingredients with a swap that replaces milk chocolate for white. Fans can expect to begin enjoying this chocolate bar as of the new year in both Single 1.41-ounce and 2.84-ounce Share sizes.
Initially introduced as a limited time offering last year, Snickers White is a new permanent addition to the brand's portfolio and taps into the growing demand for white chocolate. Mars is also reinventing other chocolate products with new products from its other brands like M&M's and Twix.
Image Credit: Mars
Initially introduced as a limited time offering last year, Snickers White is a new permanent addition to the brand's portfolio and taps into the growing demand for white chocolate. Mars is also reinventing other chocolate products with new products from its other brands like M&M's and Twix.
Image Credit: Mars
Trend Themes
1. White Chocolate Alternatives - Exploring the use of white chocolate as a substitute for traditional milk chocolate in candy bars and other chocolate products presents an opportunity for brands to cater to evolving consumer tastes.
2. Expansion of White Chocolate Market - The growing demand for white chocolate presents an opportunity for brands to diversify their product offerings and tap into a new segment of chocolate consumers.
3. Innovation in Iconic Chocolate Bars - Introducing variations of classic chocolate bars, such as Snickers White, allows brands to create buzz and excitement among consumers while capitalizing on the nostalgia and familiarity associated with the original product.
Industry Implications
1. Candy and Confectionery - The candy and confectionery industry can explore the potential of white chocolate to create unique flavor combinations and offer consumers new and exciting chocolate experiences.
2. Chocolate Manufacturing - For chocolate manufacturers, the expansion of the white chocolate market presents an opportunity to adapt production processes and develop innovative white chocolate products that cater to consumer preferences.
3. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend of white chocolate alternatives by stocking a variety of white chocolate products and engaging with consumers who seek novel and unique chocolate options.
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