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Design-Forward Assistant

Emerging home voice assistants are offered in bold designs

Trend - Since they became popular, home voice assistants have been designed with minimalism and discretion in mind–allowing a seamlessly blend into their surrounding environments. Now, emerging products in this space are being designed in a way that prioritizes attention-catching designs and colors.

Insight - With the popularity of minimalism in design bringing about a resurgence of maximalism–where consumers still prioritize curated aesthetics but they're dominated by bolder and louder patterns and colors–everything from home decor to home tech is being affected. This shift is now reflected in a balance where consumers who subscribe to either minimalism or maximalism are able to find ample choice in their design preferences.
Workshop Question - How could your brand better prioritize eye-catching design?
Trend Themes
1. Maximalist Voice Assistants - As the trend of maximalism continues to rise in design, voice assistant products are adopting bolder and attention-grabbing designs with patterns and colors.
2. Multi-functional Mood Lighting - Smart speaker products are now incorporating color-changing mood lighting to offer a complete relaxation experience for consumers.
3. Tech Pet Accessories - Aftermarket products like the 'Caat' smart speaker case are being created with pet-like designs in order to transform it into a focal point in a space.
Industry Implications
1. Home Technology - The home technology industry can use the trend of maximalist design to create more bold and attention grabbing designs for their products.
2. Interior Design - Interior designers can use the multi-functional mood lighting trend to perfect the ambiance of spaces, providing a complete relaxation experience for their clients.
3. Pet Accessories - Pet accessories industry can use the tech pet accessories trend to create innovative products that add character to smart devices.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
96,345 Total Clicks
Date Range:
Feb 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:

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