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Integrated Therapy

"Sound therapy" functions are integrated into day-to-day items and rituals

Trend - With the growth of "sound therapy" apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being integrated into everyday rituals. Whether for sleep or for boosting productivity, sound therapy-integrated products are designed with the aim of enhancing consumers' lives.

Insight - Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Workshop Question - How could your brand better prioritize the mental health of its customers or employees?
Trend Themes
1. Sound Therapy-integrated Products - With the rise of 'sound therapy' apps, sound therapy is now being integrated into everyday rituals, specifically for sleep and productivity enhancement.
2. Importance of Mental Health-boosting Routines - Today's North American consumer has an increased awareness of integrating mental health-boosting routines into their lives, causing a rise in micro and macro solutions that prioritize their health both physically and mentally.
3. Therapeutic VR Experiences - As VR technology continues to advance, curated therapeutic VR experiences are being created as a solution for those who may have a fear of flying.
Industry Implications
1. Home and Lifestyle - Business professionals in the home and lifestyle industry can focus on sound therapy concepts, like the Intellibed Sleep Genius Smart Base, to enhance rest periods.
2. Travel and Tourism - With the integration of therapeutic VR experiences in-flight, the travel and tourism industry can cater to passengers who experience flight anxiety.
3. Childhood Development - In the childhood development industry, night lights like the Hatch Baby Rest Night Light can be developed with connectivity capabilities to promote healthy sleep patterns.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
89,611 Total Clicks
Date Range:
Jun 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:

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