Cleansing skincare products offer added value with superfood ingredients
Trend - Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market.
Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Workshop Question - At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers?
Trend Themes
1. Superfood Skincare - Skincare brands are incorporating superfood ingredients into their products to offer added value and marketability.
2. Cica Skincare - Cica skincare is becoming especially popular for its ability to repair and protect the skin barrier, while still addressing other concerns like irritations and sensitivity.
3. Probiotic-infused Skincare - Skincare lines featuring probiotics and other highly coveted ingredients are growing in popularity due to their quality and accessibility.
Industry Implications
1. Beauty and Personal Care - Skincare is an industry constantly evolving and adopting new trends to keep up with consumer demands.
2. Wellness and Health Foods - Skincare trends influenced by the superfood industry aim to provide consumers with natural and nourishing ingredients.
3. Probiotics and Supplements - The rising interest in probiotics and their benefits to the gut microbiome are now being incorporated into skincare products.
