Artists & brands are sharing important climate change data in unexpected ways
Trend - Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Insight - Consumers respond well to information that is accessible to them and offered in a seamless way in real-time. While some become increasingly overwhelmed by dire reports on climate change, others choose to engage sparingly with the various media sources that cover the issue. As a result, space opens up here for public climate change education through facts and important data that are presented in creative, interactive and non-threatening ways.
Insight - Consumers respond well to information that is accessible to them and offered in a seamless way in real-time. While some become increasingly overwhelmed by dire reports on climate change, others choose to engage sparingly with the various media sources that cover the issue. As a result, space opens up here for public climate change education through facts and important data that are presented in creative, interactive and non-threatening ways.
Workshop Question - How could your brand open up the conversation about climate change in an accessible way?
Trend Themes
1. Real-time Data Visualization - Using creative installations that utilize real-time data offers opportunities to educate audiences on important topics like climate change.
2. Interactive Art Installations - Artists are finding ways to use interactive installations to engage audiences and raise awareness about important social and environmental issues like climate change.
3. Tagging Replicas with Eye-opening Facts - Strategically tagging 3D replicas of popular products with eye-opening facts can be a creative way of educating consumers and promoting sustainable practices, like buying second-hand clothing.
Industry Implications
1. Environmental Advocacy - Industries focused on environmental advocacy can embrace real-time data visualization and interactive art installations to engage with audiences and educate them about climate change.
2. Fashion and Apparel - The fashion and apparel industry can leverage tagging replicas to educate consumers about the negative environmental impacts of fast fashion and promote buying second-hand clothing.
3. Art and Design - The art and design industry can embrace interactive installations and real-time data visualization to create impactful and educational experiences for viewers.
4 Featured, 24 Examples:
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Date Range:
Jul 19 — Jan 20
Trending:
Hot
Consumer Insight Topics:
