Buff Bake's FuelBar + MCT Line is Keto-Friendly and Low in Sugar
Laura McQuarrie — June 6, 2019 — Lifestyle
With the launch of its new plant-based, keto-friendly FuelBar + MCT line, Buff Bake is returning to its roots, as the brand launched its first nut butter products in 2014. Nuts are the first ingredient in the grab-and-go snack bars, which are low in sugar and offered in decadent flavors like Peanut Butter Cacao, Cinnamon Crunch and Vanilla Almond.
For the creation of its FuelBars, Buff Bake found that many of its existing better-for-you protein snacks did not suit the dietary needs of the people in its own office and set out to serve its own employees and an underserved group of consumers.
The nourishing, gluten-free snack bars are enriched with MCT powder to curb cravings and naturally fuel the body.
For the creation of its FuelBars, Buff Bake found that many of its existing better-for-you protein snacks did not suit the dietary needs of the people in its own office and set out to serve its own employees and an underserved group of consumers.
The nourishing, gluten-free snack bars are enriched with MCT powder to curb cravings and naturally fuel the body.
Trend Themes
1. Plant-based Keto Bars - Opportunity for brands to develop plant-based, keto-friendly snack bars to cater to health-conscious consumers.
2. Nut Butter Products - Potential for innovation in nut butter products, utilizing different flavors and ingredients to create unique offerings.
3. MCT Enriched Snacks - Emerging trend of incorporating MCT powder into snacks for its ability to curb cravings and provide natural fuel for the body.
Industry Implications
1. Healthy Snack Bars - Opportunity for the healthy snack bar industry to expand its offerings to include plant-based, keto-friendly options.
2. Nut Butter Industry - Disruptive innovation opportunity for the nut butter industry to create new, flavorful options targeting a wider consumer base.
3. Health and Wellness Industry - Innovation potential for the health and wellness industry to develop and promote MCT enriched products as a natural fuel source.
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