Gelatin is used as a base for savory meals and snacks
Implications - Gelatin-based snacks and dishes, once predominantly coming in sweet forms, are now being used in savory meals and snacks. This shift serves functional purposes while also using the familiar buzzwords – "gelatin" and "collagen" – as a way to establish these savory items as distinct from their more common counterparts.
Workshop Question - Consider a new element your brand could adopt into its products/services?
Trend Themes
1. Savory Gelatin - The shift towards gelatin-based snacks and dishes serves functional purposes while establishing savory items as distinct from their more common counterparts.
2. Real Food Meal Replacements - Meal-replacing powders with natural ingredients, offering different formulas to support various lifestyle needs.
3. Hyperreal Plant-based Alternatives - Consumers now have the ability to indulge in highly realistic mock eggs and other meat alternatives that boast the same nutritional benefits and texture as real meat.
Industry Implications
1. Food & Beverage - The food and beverage industry can continue to innovate by exploring new ways to incorporate gelatin, collaboragenic ingredients, and plant-based options into savory snacks and meals.
2. Fitness & Health - Fitness and health industries can explore how to incorporate various collagen and protein-rich foods into snack and meal replacements, as well as how to create vegan and plant-based options with equivalent nutritional values.
3. Packaged Convenience Foods - Packaged convenience foods can focus on creating healthy, natural, and convenient options like collagen-enriched jerky bars, ready-to-drink veggie mashes, and meal-replacement powders.
