Debit and credit cards are adapted with new materials and designs
Implications - Banking institutions are giving consumers alternative debit card options that come in familiar, but distinct formats. Whether using alternative materials or designs, these items were designed in part to counter the fact that the industry is going digital, giving consumers a new incentive to maintain their use of the traditional debit or credit card.
Workshop Question - How could your brand reframe a product/service that it offers?
Trend Themes
1. Alternative Materials - New debit and credit card options that come in distinctive formats made from alternative materials have been introduced to maintain the traditional card's use and cater to consumers who prefer carrying unique styles that reflect their personality
2. Eco-friendly - There has been a push towards eco-friendly debit and credit cards that are made from ocean plastic debris, and provide a sustainable solution to marine plastic pollution, while raising awareness about the issue
3. Payment App Debit Cards - With the rise of digital payments, payment apps like Venmo are introducing debit cards as a physical payment option for those who still prefer carrying plastic
Industry Implications
1. Banking - The banking industry is being disrupted by alternative debit cards that cater to the changing needs of consumers and preferences for unique styles and eco-friendly solutions
2. Payment and Financial Services - Fintech companies and payment service providers are introducing innovative solutions that are changing traditional payment methods and providing new options for consumers to pay for goods and services
3. Sustainability - As consumers become more environmentally conscious, sustainable and eco-friendly alternatives are being sought after, and companies are offering such solutions to cater to this growing demand
4 Featured, 29 Examples:
82,222 Total Clicks
Date Range:
Feb 18 — Jun 18
Trending:
Mild
Consumer Insight Topics:
