'This Bar Saves Lives' Created Collagen Bites with Functional Benefits
Laura McQuarrie — March 8, 2019 — Lifestyle
References: thissaveslives & foodbusinessnews.net
At this year's Natural Products Expo West trade fair for natural, organic and healthy products, mission-driven brand This Bar Saves Lives shared that it will be debuting a collection of collagen snacks as of the spring. The brand is devoted to creating non-GMO, gluten-free snacks and for every bar that it sells, it supports malnourished children with a food donation.
The all-new This Bar Saves Lives Collagen Bites are made with grass-fed collagen and superfood ingredients to support different functional benefits. While the Defense Collagen Bites nourish with turmeric, strawberry, ginger and honey, Radiance offers a beautifying combination of matcha and rose water. The third kind of collagen snack, Detox, is packed with nutritious algae like chlorella and spirulina, as well as bentonite clay, peppermint and dark chocolate.
The all-new This Bar Saves Lives Collagen Bites are made with grass-fed collagen and superfood ingredients to support different functional benefits. While the Defense Collagen Bites nourish with turmeric, strawberry, ginger and honey, Radiance offers a beautifying combination of matcha and rose water. The third kind of collagen snack, Detox, is packed with nutritious algae like chlorella and spirulina, as well as bentonite clay, peppermint and dark chocolate.
Trend Themes
1. Functional Collagen Snacks - Brands can create collagen-based snacks with functional ingredients that target specific health benefits.
2. Mission-driven Marketing - Brands can market their products as a way to support social causes and donate a portion of their profits.
3. Superfood Ingredients - Brands can incorporate nutrient-dense ingredients like matcha, rose water, turmeric, and algae into their products to provide unique functional benefits.
Industry Implications
1. Functional Foods - Functional foods industry can explore creating snack products with healthy and unique ingredients.
2. Charity/non-profit - Non-profit organizations can partner up with brands to support social causes.
3. Health and Wellness - Health and wellness industry can expand their offerings to include unique functional snacks with organic, non-GMO ingredients.
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