The Ember Biltong Snacks are Crafted with 100% British and Irish Beef
Michael Hemsworth — April 10, 2018 — Lifestyle
References: embersnacks & foodbev
The Ember bitlong snacks have been introduced by the brand as a new high-protein food product that will offer consumers a delicious way to satisfy their craving for meat. The jerky snacks come in two variations including 'Chilli' and 'Original,' which come in regular size packs along with shot-sized options that are perfect for enjoying when on-the-go. Each of the meat snack varieties are crafted with premium ingredients including 100% British and Irish beef, and feature a profile that doesn't contain added sugar or gluten.
The Ember bitlong snacks were explained by in a statement by the brand that said, "We are on a mission to put meat snacks on the map as a natural, zero sugar, high protein snack. We know that this sector is ripe for exploding way beyond the male-dominated demographic that currently makes up the £40m category. We want to reach these new consumers by offering a brand and range that’s not only consistent in terms of quality, consistency and flavor but continues to offer new and exciting products."
The Ember bitlong snacks were explained by in a statement by the brand that said, "We are on a mission to put meat snacks on the map as a natural, zero sugar, high protein snack. We know that this sector is ripe for exploding way beyond the male-dominated demographic that currently makes up the £40m category. We want to reach these new consumers by offering a brand and range that’s not only consistent in terms of quality, consistency and flavor but continues to offer new and exciting products."
Trend Themes
1. Sugar-free Meat Snacks - Opportunity for meat snack brands to offer zero sugar options to appeal to health-conscious consumers.
2. High-protein Snacks - Growing demand for high-protein snacks presents an opportunity for brands to launch innovative product lines.
3. Convenient Snacking - On-the-go shot-sized meat snack options cater to consumer demand for convenient snacking.
Industry Implications
1. Meat Snack Industry - Brands in the meat snack industry can benefit from offering sugar-free and high-protein options to appeal to a wider audience.
2. Health Food Industry - Growing demand for high-protein and sugar-free snacks presents an opportunity for brands in the health food industry to launch innovative products.
3. Convenience Store Industry - Convenience stores can benefit from carrying on-the-go shot-sized meat snacks that cater to consumer demand for convenient and healthy snacking options.
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