Kiehl's Ultra Facial Cream and AMfAR Collaborate to Fight AIDS
Souzan Michael — July 31, 2011 — Social Good
It's no secret that a good skincare routine is a necessity to maintain a healthy, youthful glow well into your adult life, and now Kiehl's Ultra Facial Cream and amfAR have teamed up to produce a limited-edition launch of the company's world-famous face cream. The 4.2-ounce jar of Kiehl's Ultra Facial Cream retails for about $46 US, and up to $25,000 of those sales profits will go toward amfAR, the Foundation for AIDS Research.
The super-limited-edition packaging for the Kiehl's Ultra Facial Cream and amfAR collaboration is inspired by motorcycle-chic styles and the LifeRide for amfAR, which is a seven-day motorcycle ride that has bikers ride up the East Coast in the name of AIDS research.
Celebrities like Tyson Beckford and Jason Lee will be participating in the LifeRide for amfAR in New England, which runs from July 31 to Aug. 6.
The super-limited-edition packaging for the Kiehl's Ultra Facial Cream and amfAR collaboration is inspired by motorcycle-chic styles and the LifeRide for amfAR, which is a seven-day motorcycle ride that has bikers ride up the East Coast in the name of AIDS research.
Celebrities like Tyson Beckford and Jason Lee will be participating in the LifeRide for amfAR in New England, which runs from July 31 to Aug. 6.
Trend Themes
1. Collaborative Marketing - The collaboration between Kiehl's and amfAR demonstrates the trend of companies partnering with non-profit organizations to support social causes.
2. Limited Edition Products - The creation of a limited-edition packaging for the Ultra Facial Cream shows the trend of brands offering exclusive and unique products to attract consumers.
3. Socially Conscious Consumption - The initiative to donate a portion of sales profits to amfAR highlights the trend of consumers seeking products that make a positive impact on society.
Industry Implications
1. Skincare - The skincare industry could explore more collaborations with non-profits to create charitable initiatives within their product offerings.
2. Non-profit - Non-profit organizations can seek partnerships with brands to raise funds and awareness for their cause through limited-edition collaborations.
3. Social Impact - Industries interested in promoting social impact can learn from the example of Kiehl's and amfAR and find innovative ways to integrate charitable contributions into their products or services.
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