Beyonce Teams Up with STATE for a Line of School Supplies
Meghan Young — August 13, 2014 — Life-Stages
References: shop.beyonce & refinery29
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies collection is chock full of hot pinks and blacks that is clearly geared towards a more feminine demographic. Of course, a guy would proudly rock her 'Bey Good' backpack and the scribbled-over T-shirt of Queen Bey.
Designed in collaboration with bag brand STATE, Beyonce's back-to-school collection is available in a bundle that also includes Yonce-approved notebooks, pencils, tote bags and a poster. These school supplies might be kid-specific, but no one can hold an adult accountable for wanting a 'Flawless' pencil case or the revamped notepads. School supplies have never been more stylish.
Designed in collaboration with bag brand STATE, Beyonce's back-to-school collection is available in a bundle that also includes Yonce-approved notebooks, pencils, tote bags and a poster. These school supplies might be kid-specific, but no one can hold an adult accountable for wanting a 'Flawless' pencil case or the revamped notepads. School supplies have never been more stylish.
Trend Themes
1. Back-to-school Fashion - The collaboration between Beyonce and STATE for a line of trendy school supplies highlights the trend of incorporating fashion into back-to-school essentials.
2. Celebrity Collaborations - The partnership between Beyonce and STATE demonstrates the growing trend of celebrities collaborating with brands to create unique products and collections.
3. Personalized School Supplies - The Beyonce back-to-school collection showcases the trend of personalized school supplies that allow students to express their individuality and fandom.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships with celebrities to create exclusive back-to-school collections and tap into the trend of fashionable school supplies.
2. Stationery - Stationery companies can capitalize on the demand for personalized school supplies by offering customizable options that cater to individual preferences and fan culture.
3. Branding and Licensing - Branding and licensing agencies can help facilitate collaborations between celebrities and brands to create unique product lines, leveraging the growing trend of celebrity collaborations.
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