Andrey Flakonkishochki’s Red Bull Skate Arcade Art is Eccentric
Paul Maccarone — August 12, 2013 — Marketing
References: redbullskatearcade.es & behance.net
The cartoon artwork from Andrey Flakonkishochki for the Red Bull Skate Arcade is incredibly playful. Using surreal creations with the vibrant color theme results in a dreamworld that not only represents the Red Bull brand, but also keeps an indie feel that associates well with skateboarding.
These strange designs must come from an amazingly imaginative and slightly strange mind. Flakonkishochki’s artwork leaves a lot of room for artistic interpretation and symbolic analysis. The most important part of the images is the branding ability that they posses. When it comes to massive companies like Red Bull that sponsor numerous events, it’s important to have branding that not only coexists with the parent company, but that also separates the Red Bull Skate Arcade brand.
These strange designs must come from an amazingly imaginative and slightly strange mind. Flakonkishochki’s artwork leaves a lot of room for artistic interpretation and symbolic analysis. The most important part of the images is the branding ability that they posses. When it comes to massive companies like Red Bull that sponsor numerous events, it’s important to have branding that not only coexists with the parent company, but that also separates the Red Bull Skate Arcade brand.
Trend Themes
1. Cartoon Art - Opportunity for disruptive innovation in creating innovative and unconventional cartoon artwork for branding purposes.
2. Surreal Creations - Opportunity for disruptive innovation in designing surreal and imaginative artwork for creating unique brand identities.
3. Symbolic Analysis - Opportunity for disruptive innovation in utilizing symbolic analysis techniques to create deep and meaningful brand messages through artwork.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by using unconventional artwork to create memorable brand experiences.
2. Sports Marketing - Opportunity for disruptive innovation in sports marketing by leveraging creative and vibrant artwork to engage with target audiences.
3. Art Galleries - Opportunity for disruptive innovation in the art gallery industry by showcasing and selling unconventional and thought-provoking artwork that captures the attention of a diverse audience.
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