Heineken Beer Celebrates Its Newest Bottle Design for 2014
After the design intensive scrutiny of Heineken beer's 'Your Future Bottle Challenge' candidates, a winner has finally been chosen. Brazil's young and hip graphic designer Fernando Degrossi's bottle design will be featured as 2014's limited edition packaging to celebrate remixing fresh re-branding with Heineken's iconic logo.
Degrossi's sleek green bottle homage is old-school Heineken with a twist. While the traditional green Heineken logo is still very much a part of Degrossi's design inspiration, Degrossi shifted the bottle's focus to be on Heineken's signature red star logo. Still recognizably Heineken, The 2014 Heineken beer bottle will feature a green background with watermarked Heineken writing underneath a for-fronted bright red star. A clever way to remix and play around with Heineken's iconic branding, Degrossi's bottle composition is a refreshing way to zoom in Heineken's famous packaging while making it new for 2014.
Degrossi's sleek green bottle homage is old-school Heineken with a twist. While the traditional green Heineken logo is still very much a part of Degrossi's design inspiration, Degrossi shifted the bottle's focus to be on Heineken's signature red star logo. Still recognizably Heineken, The 2014 Heineken beer bottle will feature a green background with watermarked Heineken writing underneath a for-fronted bright red star. A clever way to remix and play around with Heineken's iconic branding, Degrossi's bottle composition is a refreshing way to zoom in Heineken's famous packaging while making it new for 2014.
Trend Themes
1. Remixed Packaging - Opportunity for brands to refresh their packaging design by remixing iconic elements with innovative twists.
2. Graphic Design Collaboration - Collaboration between brands and young graphic designers to create limited edition packaging designs that appeal to a younger demographic.
3. Iconic Branding Evolution - The evolution of iconic brand logos by shifting the focus on different elements while keeping the core elements intact.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity for beverage companies to create unique and eye-catching packaging designs that capture consumer attention.
2. Graphic Design - Opportunity for graphic design industry to collaborate with brands to create innovative and visually appealing packaging designs.
3. Brand Identity - Disruptive innovation opportunity for brands to evolve their brand identity by refreshing packaging designs while maintaining core brand elements.
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