The 'Justin Bieber vs. One Direction' Chart Dissects Fanbases
Jennifer Gosnell — June 23, 2012 — Pop Culture
References: erickarias & visual.ly
The 'Justin Bieber vs. One Direction' infographic takes a look at one very specific demographic: preteen girls. As the dominant fanbase for the two major musical acts that have swept the pop scene, these tweens are diehard fans.
While both of them hold an intense American fanbase, both acts are from outside of America. Bieber, a Canada native, is from the hometown of Stratford, Ontario whilst One Direction's bandmates are spread from around different areas of the UK. Bieber holds a steady lead in the Facebook, Twitter and YouTube categories of social media, trumping the British invaders many times over. However, One Direction is a relatively new addition to the scene so over the next year this graph could look entirely different.
While both of them hold an intense American fanbase, both acts are from outside of America. Bieber, a Canada native, is from the hometown of Stratford, Ontario whilst One Direction's bandmates are spread from around different areas of the UK. Bieber holds a steady lead in the Facebook, Twitter and YouTube categories of social media, trumping the British invaders many times over. However, One Direction is a relatively new addition to the scene so over the next year this graph could look entirely different.
Trend Themes
1. Pop Music Fanbases - There is potential for disruptive innovation in analyzing and catering to the highly engaged fan bases of pop music artists, specifically targeting preteen girls.
2. Social Media Metrics - Exploring and utilizing social media metrics such as Facebook likes, Twitter followers, and YouTube views can inform marketing strategies and potentially launch emerging artists to viral success.
3. Intercultural Celebrities - Cross-cultural appeal in pop music can lead to greater fanbase diversity and could potentially open new markets for international artists vying for global reach and commercial success.
Industry Implications
1. Music Industry - A deep dive into trends and analytics of pop music artists can inform industry stakeholders on emerging tastes and preferences and impact digital marketing and industry outlook in significant ways
2. Social Media Marketing - Social media platforms can be leveraged to grow fanbases, creating a significant potential to monetize the data of highly engaged demographics and market music and other products to young audiences.
3. Entertainment Industry - Intercultural artists can pave the way for new forms of international collaboration and competition, with new niches for crossover talent and preferences of global audiences opening up.
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