The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
Jana Pijak — April 26, 2013 — Lifestyle
References: materialicious & ifitshipitshere.blogspot
Revamping the image of the iconic beer brand, the Heineken Future Bottle 'Remix' Challenge rebrands the brewery's quality products. Targeting a modern generation of design conscious consumers, these dynamic bottles feature vivid labels that display a variation of clean and modern graphics as well as kaleidoscopic visuals.
These inspiring beer bottle labels were judged by an expert panel that included designer Joshua Davis, Evan Orensten of Cool Hunting, Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson.
After 5 months and 2,000 solid entries, the Heineken Future Bottle 'Remix' Challenge panel narrowed down the designs to a list of 30 top label picks and chose a winner that best represented the contemporary evolution of the iconic brewery.
These inspiring beer bottle labels were judged by an expert panel that included designer Joshua Davis, Evan Orensten of Cool Hunting, Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson.
After 5 months and 2,000 solid entries, the Heineken Future Bottle 'Remix' Challenge panel narrowed down the designs to a list of 30 top label picks and chose a winner that best represented the contemporary evolution of the iconic brewery.
Trend Themes
1. Dynamic Beer Bottle Labels - Opportunity to create innovative, eye-catching designs that appeal to design-conscious consumers.
2. Collaborative Design Challenges - The use of expert panels and design competitions to revamp and modernize brand images.
3. Evolution of Iconic Brands - Rebranding initiatives that target a modern generation and adapt to changing consumer preferences.
Industry Implications
1. Brewing Industry - Opportunity for breweries to revamp their branding and attract design-conscious consumers.
2. Graphic Design Industry - Opportunity for graphic designers to showcase their creativity and expertise in designing dynamic bottle labels.
3. Marketing and Advertising Industry - Opportunity for marketing and advertising agencies to work with breweries on rebranding initiatives and targeting modern consumers.
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