Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities.
Workshop Question - What is a major source of competition for your products/services? How can your brand adopt or accommodate some of the elements that emerging competitors offer consumers?
Trend Themes
1. Specialized Magazine Content - Brands are increasingly creating magazines with specialized, rare, or reformatted content to fuse the benefits of both the online media consumption world, and the tangible one.
2. Crowdsourced Magazine Content - Brands like VFILES are utilizing crowdsourcing to create magazines that are curated by the community and provide a deep look into what fuels youth today.
3. Multi-sensory Content - Publications like Sense Familiar are incorporating scratch-and-sniff stickers to activate the sense of smell and create a unique experience for their readers.
Industry Implications
1. Publishing - There's a shift in the magazine publishing industry that business professionals should pay attention to, especially when it comes to specialized magazine content and crowdsourced magazines.
2. Fashion and Beauty - Innovations in magazine publishing, such as audio-enabled and customized magazines, are disrupting the fashion and beauty industries and creating new opportunities for brands.
3. Mental Health and Wellness - Publications like Anxy that center around mental health and wellness are shedding light on topics that were once taboo and provide opportunities for brands to make a difference.
7 Featured, 59 Examples:
183,351 Total Clicks
Date Range:
Mar 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
