Beyond is the New Digital Installment of the St Regis Magazine
Rebecca Byers — September 6, 2015 — Marketing
References: magazine.stregis & skift
Beyond is a recently launched platform that serves as the digital component for St Regis Magazine, the editorial publication from the luxury hotel chain of the same name.
The dynamic travel publication succeeds in being both engaging visually and in terms of its writing, as the site has quickly steered toward longform editorial content. This shift is different than many hotel magazines, which often serve to showcase a variety of image-driven content rather than editorial.
Another unique feature of the digital incarnation of the St Regis Magazine is that it reposts feature print stories in their entirety, a rare move for any media outlet. Overall, Beyond focuses on art, fashion and food in addition to a range of travel lifestyle topics.
The dynamic travel publication succeeds in being both engaging visually and in terms of its writing, as the site has quickly steered toward longform editorial content. This shift is different than many hotel magazines, which often serve to showcase a variety of image-driven content rather than editorial.
Another unique feature of the digital incarnation of the St Regis Magazine is that it reposts feature print stories in their entirety, a rare move for any media outlet. Overall, Beyond focuses on art, fashion and food in addition to a range of travel lifestyle topics.
Trend Themes
1. Longform Editorial Content - There is an opportunity for businesses to create longform editorial content that engages readers with in-depth stories.
2. Digital Magazine Platforms - There is potential for businesses to develop digital platforms that serve as the digital component for traditional print magazines.
3. Reposting Print Stories Online - There is a disruptive innovation opportunity for media outlets to repost feature print stories in their entirety on online platforms.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of longform digital travel magazines to create engaging content that showcases their brand and destinations.
2. Media and Publishing - Media and publishing companies can explore the digital magazine platform trend to reach a wider audience and provide immersive editorial experiences.
3. Art, Fashion, and Food - Industries focused on art, fashion, and food can leverage the trend of digital travel magazines to feature their products and services within the context of travel and lifestyle topics.
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