This Elle Russia October Cover is Styled Like an Instagram Post
Laura McQuarrie — September 20, 2017 — Marketing
This year's Elle Russia October cover boasts a dynamic design that makes the fashion magazine look like a post shared to Instagram by the @elle_russia account.
The design of the printed magazine cover features South African model Candice Swanepoel, who can be seen alongside brands like Louis Vuitton and Givenchy Beauty that are "tagged" in the image. The cover also prominently features social media icons alongside the publication's logo. As well as offering an eye-catching look, the magazine cover is a fitting one, as it expresses the theme of the issue: technology and the future, especially social media's ever-changing role in the world of fashion.
Printed publications are now being enhanced with augmented reality features, interactive elements and designs that resemble familiar aspects of the online world.
The design of the printed magazine cover features South African model Candice Swanepoel, who can be seen alongside brands like Louis Vuitton and Givenchy Beauty that are "tagged" in the image. The cover also prominently features social media icons alongside the publication's logo. As well as offering an eye-catching look, the magazine cover is a fitting one, as it expresses the theme of the issue: technology and the future, especially social media's ever-changing role in the world of fashion.
Printed publications are now being enhanced with augmented reality features, interactive elements and designs that resemble familiar aspects of the online world.
Trend Themes
1. Augmented Reality Magazine Covers - Printed publications can incorporate interactive elements with augmented reality features.
2. Social Media Integration in Printed Media - Printed media can integrate social media elements to attract a modern audience.
3. Digital-physical Hybrid Magazine Covers - Magazine covers can resemble social media posts, blurring the lines between digital and physical content.
Industry Implications
1. Publishing - Publishers can adopt interactive designs to stay competitive in the age of digital media.
2. Fashion - Fashion brands can leverage social media integration in printed media to attract a younger audience.
3. Marketing and Advertising - Marketers and advertisers can use augmented reality magazine covers to create engaging and immersive brand experiences.
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