The financial industry appeals to Millennials by highlighting freedom
Implications - Millennials are notorious for valuing experience over material gain. Though this is for numerous reasons, one key piece is that for the Millennial, possession of material goods is conducive to commitment; this generation values freedom. The financial industry is looking to break this stigma by positioning fiscal responsibility as a means to freedom.
Workshop Question - How can you appeal to the Millennial desire to experience new things?
Trend Themes
1. Fintech for Nomads - The rise of the nomadic lifestyle is inspiring fintech startups to create platforms and apps that cater to freelancers and remote workers.
2. Automated Finance - Automated finance platforms are gaining popularity as a way for individuals to better manage their money and eliminate the stress of living paycheck to paycheck.
3. Job Tracking for Freelancers - Freelance finance apps that track jobs and income and provide notifications for overdue payments are becoming increasingly popular among freelancers and digital nomads.
Industry Implications
1. Fintech - The fintech industry is poised to benefit from the increasing demand for platforms and apps that cater to the new nomadic lifestyle of freelancers and remote workers.
2. Personal Finance - The rise of automated finance platforms is disrupting the personal finance industry, providing individuals with more control over their finances and reducing financial stress.
3. Gig Economy - Platforms and apps that track jobs and income and provide notifications for overdue payments are revolutionizing the gig economy and making it easier for freelancers and digital nomads to manage their finances.
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Date Range:
May 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
