Powder is a New Web Mag That Provides Customized Product Recos
Rebecca Byers — March 21, 2016 — Marketing
References: thisispowder & look
Powder is a new UK-based web magazine that provides tailored beauty recommendations based on a user's interests and current skincare routine. Kind of like having a beauty editor as a best friend, the customized media platform wants to help each member find the cosmetic solutions they've been searching for, whether they are the latest buzzed about release or iconic bestselling products.
The unique service is powered by beauty editors, who compile the best of the best for makeup and skincare fanatics to delve through. The overall experience is clean and seamless, with members of the customized beauty magazine able to answer a handful of questions about each category of product in order to have a curated selection emerge for the user, while sponsored content is always added in as well.
The unique service is powered by beauty editors, who compile the best of the best for makeup and skincare fanatics to delve through. The overall experience is clean and seamless, with members of the customized beauty magazine able to answer a handful of questions about each category of product in order to have a curated selection emerge for the user, while sponsored content is always added in as well.
Trend Themes
1. Customized Beauty Recommendations - Powder provides tailored beauty recommendations based on a user's interests and current skincare routine.
2. Digital Beauty Magazines - Powder is a new UK-based web magazine that provides customized beauty content.
3. Sponsored Content Integration - Powder seamlessly integrates sponsored content into its customized media platform.
Industry Implications
1. Beauty and Cosmetics - Powder's unique service provides disruption in the personalized beauty products market.
2. Digital Publishing - Powder's service is an innovative approach to digital publishing in the beauty industry.
3. Marketing and Advertising - Powder's sponsored content integration provides advertising opportunities for beauty brands.
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