Restaurant apps incorporate the gestures of popular social media platforms
Implications - Dining is a traditionally social experience, and indeed food is one of the most popular topics across many different social media platforms. Channeling the ways in which Internet-savvy consumers relate to food, restaurant apps build the aesthetics, interfaces, and traits common in social media platforms into their food-specific platforms. Recognizing consumer habits outside of the direct scope of one's own industry offers brands the potential to engage their consumers in an unexpected yet approachable manner.
Workshop Question - What is your target consumer's favorite hobby? How can you incorporate that passion into your brand's offering?
Trend Themes
1. Social Media-inspired Restaurant Apps - Restaurant apps are incorporating aesthetics, interfaces, and traits common in social media platforms to make the dining experience more engaging and approachable.
2. Location-based Dining Apps - Apps are allowing users to find and browse restaurants near them with advanced search and intuitive features that make dining out more streamlined and scalable.
3. Simplified and Democratic Dining Apps - Apps like 'Taste' and 'KtchUp' cut through the noise by having locals and friends vote for the best spots to eat out, making finding and deciding on a restaurant more efficient and enjoyable.
Industry Implications
1. Food and Beverage Industry - Businesses could create apps that integrate social media-like interfaces, making the dining experience more engaging and enjoyable for customers.
2. Technology Industry - Companies could develop location-based and democratic dining apps with advanced search and intuitive features to streamline the experience for customers.
3. Social Media Industry - Social media platforms could create restaurant apps that incorporate their aesthetics, interfaces, and traits, engaging users further and providing more value within the platform.
