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Specialized Milk

Milk products have various health functions emphasized and enhanced

Implications - The dairy industry is having to compete with the countless "alternative milk" products that are released on a regular basis, and it is doing so by formulating milk products that have a specialized focus. These focuses are normally health-related, and serve to distinguish milk-based beverages from their countless competitors. This emerging shift gives consumers more incentive to drink milk as part of a nutritious diet, while reframing the marketing ploys that imply that lactose-free beverages are the ultimate healthy choice.
Workshop Question - How can your brand distinguish itself form emerging competitors by reframing the narrative those competitors have created?
Trend Themes
1. Specialized Milk - The dairy industry is creating milk products with specialized health functions to compete with alternative milk products.
2. High-protein Milk - Brands are producing milk products with a higher protein content, to cater to consumers' increasing protein intake.
3. Natural Milk Drinks - Milk products made with natural and simple ingredients are becoming increasingly popular, offering an alternative to dairy-free products.
Industry Implications
1. Dairy Industry - The dairy industry can focus on creating more specialized milk products with added health features.
2. Food and Beverage Industry - The food and beverage industry can tap into the trend of creating high-protein milk products as a way to cater to health-conscious consumers.
3. Natural Products Industry - The natural products industry can take advantage of the trend towards natural milk drinks, creating products that are free from artificial ingredients and sweeteners.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
61,483 Total Clicks
Date Range:
Apr 17 — Nov 17
Trending:
Average
Consumer Insight Topics:

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