VFILES Has Launched Its First Print Edition but with an Online Twist
Rebecca Byers — March 9, 2016 — Marketing
References: highsnobiety
Known as more of a lifestyle collective than a traditional brand, VFILES has announced that it will release its first print edition, which will be entirely curated by its online community. Officially titled WOMB GLOBAL, the intriguing move from the retailer and talent incubator suggests that even in an increasingly digital world, many are still drawn to premium, highly curated content that ensures high value. Arguably, this shift can be seen as a reaction to so-called "analysis paralysis" given the overwhelming nature of digital content.
The first print edition of the VFILES magazine WOMB GLOBAL will be available on April 1, 2016, while it will be called "We've Got Issues." WOMB GLOBAL will be accepting submissions up until March 11.
The first print edition of the VFILES magazine WOMB GLOBAL will be available on April 1, 2016, while it will be called "We've Got Issues." WOMB GLOBAL will be accepting submissions up until March 11.
Trend Themes
1. User-curated Print Magazines - The success of VFILES' user-curated print magazine highlights the demand for highly curated content created by online communities.
2. Premium Print Publications - The launch of WOMB GLOBAL suggests that there is still a market for print magazines that offer premium and high-value content.
3. Reaction to Digital Overload - The release of VFILES' print edition can be seen as a response to the overwhelming nature of digital content and the desire for a more focused and immersive reading experience.
Industry Implications
1. Fashion Retail - Fashion retailers can explore opportunities to create print magazines curated by their online communities, providing a unique and valuable content experience for their customers.
2. Publishing - The success of VFILES' user-curated print magazine showcases the potential for publishing companies to embrace online community involvement in their print publications.
3. Content Curation - The demand for highly curated content seen with the launch of WOMB GLOBAL presents opportunities for content curation platforms to cater to the print magazine market.
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