W Magazine Utilizes AR to Bring Katy Perry's Image to Life
Ellen Smith — August 26, 2017 — Pop Culture
AR magazines are helping print media compete with online news sources. A recent example of this comes from 'W Magazine,' a publication that infused its pages with AR technology, allowing its readers' imaginations to run wild as they flip through the celebrity-studded pages.
In order to witness the visuals, users must download the accompanying app called 'Beyond the Page.' When scanning through the magazine, which features Katy Perry on the cover, readers will be presented with various altered images that come to life through their phone screens. The image of Perry features an AR infusion which becomes available when users hover over her.
Through their phone screens, readers have the option of clicking on her facial features to reveal a short film in which Perry discusses the concept of rebellion as she struts through the streets of Paris.
Image Credit: Steven Klein
In order to witness the visuals, users must download the accompanying app called 'Beyond the Page.' When scanning through the magazine, which features Katy Perry on the cover, readers will be presented with various altered images that come to life through their phone screens. The image of Perry features an AR infusion which becomes available when users hover over her.
Through their phone screens, readers have the option of clicking on her facial features to reveal a short film in which Perry discusses the concept of rebellion as she struts through the streets of Paris.
Image Credit: Steven Klein
Trend Themes
1. AR Magazines - AR technology is revolutionizing print media by bringing images to life and engaging readers through interactive experiences.
2. Beyond the Page App - Mobile apps like 'Beyond the Page' are enhancing traditional reading experiences by offering augmented reality features.
3. Celebrity-infused Pages - Incorporating augmented reality into celebrity-studded magazine pages captivates readers and provides them with a unique and immersive content experience.
Industry Implications
1. Print Media - The use of AR technology in magazines presents an opportunity for traditional print media to differentiate itself and compete with online news sources.
2. Mobile App Development - 'Beyond the Page' and similar apps open up new possibilities for mobile app developers to create innovative and engaging augmented reality experiences for readers.
3. Entertainment and Celebrity Culture - AR-infused celebrity magazines create new marketing and promotional opportunities for entertainment companies and celebrities to engage with their audience and highlight their brand.
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