VFiles' 'Bling Ring' Collection Celebrates the Anticipated Film
Laura McQuarrie — June 19, 2013 — Pop Culture
References: shop.vfiles & style.mtv
VFiles created the 'Bling Ring' Collection to celebrate the release of Sofia Coppola’s adaptation of 'The Bling Ring.' The movie tells the story based on real events of a group of teenagers who tracked the whereabouts of celebrities using the Internet for the purpose of breaking into and robbing their homes.
Keeping with this theme, VFiles 'Bling Ring' collection includes three pairs of shorts in different colors, a set of nail decals and ring pops. These youthful items are packaged in a sealed plastic pouch that is labeled "evidence bag."
In the spirit of these fame-obsessed teens, the collection features hip imagery and patterns like diamonds, dollar signs, sunsets, Starbucks logos, chevron and phrases from the movie like: "I wanna rob."
Keeping with this theme, VFiles 'Bling Ring' collection includes three pairs of shorts in different colors, a set of nail decals and ring pops. These youthful items are packaged in a sealed plastic pouch that is labeled "evidence bag."
In the spirit of these fame-obsessed teens, the collection features hip imagery and patterns like diamonds, dollar signs, sunsets, Starbucks logos, chevron and phrases from the movie like: "I wanna rob."
Trend Themes
1. Fame-obsessed Fashion Kits - The trend of fashion collections inspired by pop culture films and celebrity culture.
2. Youthful and Playful Packaging - The trend of packaging products in unique and creative ways that enhance the overall consumer experience.
3. Pop Culture Imagery and Logos - The trend of incorporating popular symbols, logos, and phrases from movies and celebrities into fashion collections.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can leverage the trend of creating collections inspired by pop culture films and celebrity culture to attract younger consumers.
2. Packaging and Branding - The packaging and branding industry has the opportunity to create unique and playful packaging designs that enhance the overall consumer experience.
3. Licensing and Merchandising - The licensing and merchandising industry can take advantage of the trend of incorporating popular symbols, logos, and phrases from movies and celebrities into fashion collections to create lucrative partnerships and collaborations.
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